Wanna get your drinks brand distribution right?

small, consistent habits to build your brand bottom-up

You have two ways of looking at segmentation:There’s a big difference between ppt and reality.

The literature makes us think that gold and silver outlets are much more than what they really are.This makes us rely too much on the top part of the pyramid in a wishful vicious circle that makes it difficult to get to a sustainable P&L.

Reality is that if you …