MAFFEO DRINKS Podcast & Guides

MAFFEO DRINKS Podcast & Guides

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MAFFEO DRINKS Podcast & Guides
Wanna know if you should split hunters' and farmers' tasks?
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Wanna know if you should split hunters' and farmers' tasks?

small, consistent habits to build your brand bottom-up

Chris Maffeo's avatar
Chris Maffeo
Jul 29, 2022
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MAFFEO DRINKS Podcast & Guides
MAFFEO DRINKS Podcast & Guides
Wanna know if you should split hunters' and farmers' tasks?
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Photo by Jacek Dylag / Unsplash

Wanna know if you should split hunters' and farmers' tasks?Think of it as cooking vs doing dishes.If you have to clean your own mess, you keep the kitchen cleaner:

When a drinks brand grows, it's normal to have hunters & farmers.

But when you start up and have a couple of salespeople, you should make them accountable for hun…

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