Often the problem is not your packaging.
The 3 things successful drinks brands have in common?
Don't buy into crazy targets.
Do you have control of your Net Margins?
Why are you launching your drinks brand?
Why you should stop thinking about market share
Want to save your drinks brand P&L?
You don't need to remember all the lines in the P&L.
Wanna fix your drinks brand P&L?
Focus on "sell-out" not on "sell-in"