Don't go all-in! Phase your investments wisely across a few years
Set s.m.a.r.t. KPIs with your partner
Set the right growth pace for a new brand in a new market
Choose the right people and the right set-up
Set clear rules with your partner on who spends what
Pick partners who understand premium on-trade
Beware unprofitable channels
Give the right brands to the right distributors
Align your growth ambitions with those of your partners
Which type of partner(s) to choose?