The Trade Fair Cheat Sheet: How to Avoid The Biggest Mistakes Small Brands Make (Saving You From Ending Up Alone, At Your Expensive Stand Checking Your Mobile) Even if you have attended a show many times before, it's your money now.
The "Insights Sitting at The Bar" How-to Guide: The Five Steps to Gather Insights in Bars by Yourself (Instead of Waiting For an Invitation From your Sales Team That Will Never Come).