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009 | Tech and Geographic Strategies: how CRM tools can drive flawless execution | Part 2/2 of the Interview with Dom Bowcock, Co-founder of Bowimi (London, UK)

In this episode, Chris Maffeo spoke to Dom Bowcock, Co-founder of Bowimi. They discussed the importance of executing their strategy in a focused way and understanding how to prioritize an area before moving on to the next one. They spoke about the difference between selling beer and spirits brands and

008 | Data Analysis in On-trade: how to systematize your approach to bars | Part 1/2 of the Interview with Dom Bowcock, Co-founder of Bowimi (London, UK)

In this episode, Chris Maffeo spoke to Dom Bowcock, Co-founder of Bowimi. They spoke about the importance of having a simple system to capture and analyze data to identify which customers to focus on. They discussed the importance for brands to secure new accounts and nurture relationships with existing ones

007 | Farming Sales: how to drive sales velocity in bars after you sold the first bottle | Part 2/2 of the Interview with Mike McGrail from the Drinks Noise Podcast (Edinburgh, UK)

In this episode, Chris Maffeo spoke to Mike McGrail, host of ⁠⁠Drinks Noise Podcast⁠⁠ and Digital Marketing Controller at Whyte & Mackay. They spoke about the importance of On-trade as a channel to build brands. They spoke about how to go from 1 bottle to 1 case by selling the

006 | Hunting Bars: how to start selling a new Drinks Brand in a city | Part 1/2 of the Interview with Mike McGrail from the Drinks Noise Podcast (Edinburgh, UK)

In this episode, Chris Maffeo spoke to Mike McGrail, host of ⁠⁠Drinks Noise Podcast⁠⁠ and Digital Marketing Controller at Whyte & Mackay. They spoke about the importance of On-trade as a channel to build brands. They focused on how you create demand for your new brand, how to select the

005 | Building demand: how to educate about the occasion and the category vs. only the brand | Part 3/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)

In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of ⁠⁠Distillery Nation⁠⁠ and founder of the ⁠⁠Mastrogiannis Distillery and Winery⁠⁠. They spoke about the importance for brands to build demand and trust by educating consumers about the category and drinking occasion rather than just talking about their brand. They

004 | Cracking the Drinks Value Chain: debunking the myth of bypassing the links of the chain | Part 2/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)

In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of ⁠Distillery Nation⁠ and founder of the ⁠Mastrogiannis Distillery and Winery⁠. They discussed how drinks brands should focus on winning in their backyard and build relationships with distributors, importers, and retailers instead of looking for shortcuts and hacks. They spoke

003 | The Target Occasion: how to sell to bars focusing on occasions rather than categories | Part 1/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)

In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of Distillery Nation and founder of the Mastrogiannis Distillery and Winery. They discussed how the On-trade scene has changed by blending occasions and categories in recent years. They dived into why focusing on target occasions is important rather than categories.