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5 min read Podcast Episodes

Why Most Brand Partnerships Fail (And What Kaitlin Wilkes Does Instead)

From MAFFEO DRINKS Podcast: How Kaitlin Wilkes builds lasting brand partnerships through five-year plans, purposeful drink strategies, and authentic relationships that survive staff changes and market shifts.
Why Most Brand Partnerships Fail (And What Kaitlin Wilkes Does Instead)

Brands chase listings while bartenders chase creativity, and somewhere in the middle, everyone loses money.

Listen to the episode :

MAFFEO DRINKS: The Lab | 101 | Drinks Strategies & Brand Advocacy with Kaitlin Wilkes
Join host Chris Maffeo as he chats with Kait Wilkes, an industry veteran with 15 years of global experience (just nominated #40 on the Drinks International Top 100 List). The episode was recorded d…
MAFFEO DRINKS: The Lab

We discuss this fundamental disconnect with Kaitlin Wilkes, advocacy consultant and co-founder of the Admiral One Project, who spent 15 years navigating both sides of the drinks ecosystem.

The Two-Industry Problem Nobody Talks About

The drinks industry and the hospitality industry are not the same thing. They operate as two separate ecosystems with different languages, priorities, and success metrics, connected only by the liquid in the glass.

DEAR DRINKS BUILDER,
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Published by:

Chris Maffeo

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