The "From 1 Bottle to 1 Case" Cheat-Sheet: A dead-simple 6-step approach to drive sales rotation in bars.

Dear Bottom-up Drinks Builder,

Today, I will discuss a very dear topic to most of us: sustaining demand, aka growing sales velocity in bars.

One of the biggest challenges for new drinks brands is what to do after they have managed to create and convert demand across a few bars in a city and get the bar manager's agreement to take stock of our product.

It's important to consider how many bottles we expect them to take—one, two, or even a case.

Always remember to sell the first bottle with the second one in mind.

In sales for small brands, transactions typically start with just one bottle. You might be lucky if they're confident enough to take two at first.

It's crucial to help them sell your brand by encouraging them not only to fall in love with it but also to move through their inventory quickly so that they can order more.

Before we dive in, have a look at these Related Articles:

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Dear Drinks Builder,

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So, how can you do that?

1. Focus on a straightforward drinking occasion and make it tangible

Brands must create a simple message that reaches consumers and the industry.