The Consumer Insights (at The Bar) Framework: 7 Reasons Why You Should Gather Them Sitting at The Bar
(Instead of Getting Old News from Expensive PDF Reports That Your Competitors Read)
(Instead of Getting Old News from Expensive PDF Reports That Your Competitors Read)
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Dear Drinks Builder,
The drinks industry, an ever-evolving landscape of trends, presents opportunities and challenges for brands seeking to make their mark. In this fast-paced world, where innovation and consumer preferences dictate success, companies must gain valuable insights to stay ahead. While market research and internal analysis have their place, an often-overlooked goldmine of knowledge lies untapped – sitting at the bar.
You know the adage is that too much analysis is paralysis.
1. The Power of Real-Time Insights:
As the Founder of MAFFEO DRINKS, I have spent countless hours at the bar, conversing with bartenders and observing consumer behaviors. This hands-on experience has shaped my belief that many companies lack valuable insights by being too internally focused. The key to understanding the market lies in venturing beyond boardroom discussions and engaging directly with consumers.
2. Getting Out of the Bubble:
It's easy to become trapped in the bubble of familiar faces and colleagues, where everyone shares similar ideas and opinions. However, relying solely on internal feedback may lead to a skewed understanding of consumer preferences. To truly comprehend the desires and expectations of the target audience, businesses must step out of their comfort zones and embrace the power of real-world interactions.
