046 | From Start-Up to 40K 9L cases: the (bumpy) journey to become the UK’s largest independent Rum Brand
with Jack Orr-Ewing, CEO of Duppy Share Rum (London, UK)
Chris Maffeo
Fixing the Sell-in Pitch: The 4 Biggest Mistakes Salespeople Make Talking to Bar Owners
Shelf space and Back bars are limited, and to make room for your brand, a venue must remove another one (or at least push theirs to the second or third row, collecting dust).
Ep. 045 | Drink Photography: the power of hospitality as a service
with Francesco Sapienza, Food & Restaurant Photographer, NYC, USA.
<#052> Unwinding January: Your MAFFEO DRINKS Podcast Guest Recap 🎙️
A month with great Podcast Guests
044 | Food & Drink Photography: How to start a career Bottom-up | Part 1/2 with Francesco Sapienza (New York City, USA)
In Episodes 044 I had the pleasure to chat with one of my best friends, Francesco Sapienza. He is a NYC-based Food & Drink Photographer. An Engineer by trade, he left a successful career in Stockholm, Sweden to pursue his dream in NYC. We spoke about how to best work
The Bar Mapping Blueprint: The 5 Steps To Find The Right Venues for Your Brand In a City
Instead of a Useless List, All Your Competitors Already Googled.
The MAFFEO DRINKS Guides is a bi-weekly email newsletter. With a systematized approach, it helps drink builders grow their brand from 10 to 10k cases. Each edition solves one clear challenge for subscribers. Some editions are free, and others are
043 | How to navigate Global Travel Retail as a Brand Building Channel | Part2/2 with André De Almeida (Glasgow, Scotland)
In Episode 043 I continued the conversation with André de Almeida from Episode 042. In this part we digged into GTR, Global Travel Retail as a Bottom-up Channel.
André is a Drinks Industry Consultant and Founder of the "Inside the Cask" website. André has 20 years of experience