Chris Maffeo

Don't search for a new importer, with the same old approach

Mix Management > P&L Management

Cool cities & neighborhood are not enough to build brands anymore

Don't go all-in! Phase your investments wisely across a few years

Set s.m.a.r.t. KPIs with your partner

Set the right growth pace for a new brand in a new market

Choose the right people and the right set-up