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091 | One Store at The Time: Converting Demand Through Sampling
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091 | One Store at The Time: Converting Demand Through Sampling

Nick Guerrieri, Founder of Chelly.

Nick Guerrieri, founder of Chelly, shares how he crafted a modernized limoncello out of Arizona—a place few associate with classic Italian citrus liqueurs. By reducing sugar and viscosity, Chelly repositions limoncello from a narrow digestif to a spirit capable of starring in cocktails or served neat.

Nick’s strategy relies on grassroots sampling at liq…

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