22
Aug
022 | Traditional to Modern Occasions | How they evolve and What Consumers Need | Part 1/2 with Paul Hletko of FEW Spirits and Goza Tequila (Chicago, IL, USA)
1 min read
Latest
15
Aug
021 | Co-Creating Vs Dictating in a Bar | Why you shouldn't worry about conquering a bar and instead fit in | Part 2/2 of the Interview with Alex Frezza, from L'Antiquario (Napoli, Italy).
1 min read
09
Aug
020 | Decoding Cocktail Bars: Translating Between Consumer, Bar and Brand | Part 1/2 with Alex Frezza from L' Antiquario (Napoli, Italy)
1 min read
02
Aug
019 | Negroni vs. Old Fashioned type of cities: how trending cocktails change between cities and can be used as target occasions | with Krista Schubert from Overproof (Miami, FL, USA)
1 min read
29
Jul
The Distributor's Perspective Cheat-Sheet
Why You Should Walk in Your Distributor's Shoes to Understand How to Work with Them (and Avoid Useless
3 min read
27
Jul
018 | Back Bars & Cocktail Menus: from being visible to driving rotation | Part 2/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway)
20
Jul
017 | Bar Scene dynamics: from advocacy programs to how to approach top bars | Part 1/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway)
13
Jul
016 | Brand Ambassadors, Advocacy & KPIs: how to set up the role to build demand bottom-up | Part 2/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)
06
Jul
015 | Cities & Distributors: how to choose the right city and RTM to start from | Part 1/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)
29
Jun