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🧱 Building Brand Foundations
🥃 Creating Demand
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Want to save your drinks brand P&L?
You don't need to remember all the lines in the P&L.
Wanna fix your drinks brand P&L?
Focus on "sell-out" not on "sell-in"
If you have to push the sell-in, it will likely not sell-out.
"That bar is not cool for my craft brand"... but they want to buy it. What should I do?
"Going Digital"