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058 | Stephen Myers | The First Steps in a New Market

058 | Stephen Myers | The First Steps in a New Market

In Episode 58, I chatted with Stephen Myers, Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our

057 | Emmett Strack | US & EU Trends Cross-pollination

057 | Emmett Strack | US & EU Trends Cross-pollination

A Cross-Episode with Park Street University Insider Podcast

056 | Georgie Bell | The Early Journey of a Founder-led Brand | The Heart Cut

In Episode 56, I continued the conversation with Georgie Bell, The Heart Cut's co-founder from Ep.55. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society. We discussed how to explain a product, starting from a liquid, going into taste

055 | Taste Profile & Storytelling with Georgie Bell

The Heart Cut | Single Cask Whisky Bottler

054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)

In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat Time

053 | Nailing Your City (Distribution) Strategy: How to Transform Brand Momentum into Velocity in the right venues

Part 2/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)

052 | How a Crystal-Clear Target Occasion Helps you Stand Out in the Busiest Market for Your Category

052 | How a Crystal-Clear Target Occasion Helps you Stand Out in the Busiest Market for Your Category

Part 1/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)