In Ep. 61, I continued the conversation with Nick Gillett from Ep. 60. He’s the Managing Director of Mangrove Global. We spoke about all the aspects of bringing drinks brands to market from start to scale, including distributors and wholesalers, as well as all the links in the drinks ecosystem. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
0:25 Portfolio Selection
8:20 Creating Your Category
16:42 Micro Categories & National Cuisines
23:20 Traditional & Modern Serves
25:53 Geographic-Centered Marketing
30:25 Building a Neighborhood Presence
32:33 Overcomplicating Cocktails
34:10 Value of Off-Trade
37:44 Transitioning to Chains
41:21 Where To Find Nick
42:23 Outro
About The Host: Chris Maffeo
About The Guest: Nick Gillett
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