MAFFEO DRINKS Podcast & Guides
The MAFFEO DRINKS Podcast
072 | Chris Maffeo | Consistency in Implementing a Clear Bottom-up Strategy |
0:00
-46:52

072 | Chris Maffeo | Consistency in Implementing a Clear Bottom-up Strategy |

Founder of MAFFEO DRINKS

In episode 072 I was hosted by Filiberto Amati on his Growth, Brands and More Podcast.

I shared my journey from being a Sales guy in Rome to working at major European beverage companies until founding MAFFEO DRINKS.

We discuss the fundamental principles of building brands from the bottom up, the importance of having a clear and consistent strategy, and how to execute it successfully across different markets and channels.

I also talk about the value of small empirical experiments, the balance between strategy and execution, and how to handle unexpected opportunities.

Tune in to gain deep insights into the art and science of beverage brand building.

Time Stamps

00:00 Introduction to the Maffeo Drinks Podcast

01:09 Interview with Filiberto Amati

01:56 Chris Maffeo's Career Path

05:15 Challenges and Insights in Brand Building

06:33 Defining a Good Strategy

10:50 Consistency and Simplicity in Strategy

24:39 The Role of Frugality in Brand Building

28:38 Empirical Experiments and Market Testing

39:52 Handling Unexpected Opportunities

46:35 Conclusion and Final Thoughts

About The Host: ⁠Filiberto Amati⁠

About The Guest: ⁠Chris Maffeo

Discussion about this episode